Amethyst Advantage General Imaging Guide

Amethyst Advantage General Imaging Guide
Your brand's visuals say as much as your words do.  The Amethyst Advantage General Imaging Guide gives businesses the foundational knowledge they need to source, select, and use images with confidence, and without legal risk.
This practical guide covers everything from establishing core brand standards to navigating the often confusing world of image licensing, making it an essential reference for anyone creating visual content for their business.
Inside, you'll find clear guidance on:
Brand standards — logo variations to have on hand, how to define your corporate colour palette in RGB and HEX, and how to set rules for typeface and fonts across different uses
Stock image sourcing — how to find professional, commercially licensed images from both paid and free sources
AI-generated imagery — which platforms offer commercial use rights without limitations and which come with restrictions, plus a reminder to review terms regularly as they evolve
Copyright caution — a real-world example of how widely shared images can still be fully protected, and why tracing image sources protects your brand from legal exposure
Using images in creatives — how to evaluate colour tone, image focus, cultural relevance, and visual cohesion to ensure every image strengthens rather than undermines your message
Whether you're building out a brand for the first time or tightening up an existing visual identity, this guide provides the clarity and structure to make smarter, safer image decisions every time.