In 2025 Amethyst Advantage Marketing Solutions launched with Alana at the helm. With over a decade of experience in marketing leadership across B2B and B2C, in retail and technical industries, with a special talent of translating complex ideas into clear messaging that connects with clients and stakeholders.​ 

 

She brings a practical, analytically supportive approach to traditional and digital marketing, content strategy, and brand development with a deep passion for brand growth.   Alana's past colleagues have described her as “unflappable,” “highly collaborative,” and “someone who gets things done with zero drama.” 

 

She has led initiatives that improved visibility, clarified positioning, and supported sales growth at every stage for a variety of products and services.  She has worked closely with technical teams, executives, and creative professionals alike throughout her career.

 

She thrives in fast-moving environments where strategy meets execution, and enjoys building strategies and materials that support creativity, accountability, and long-term growth.